Client Project
Visual Design
2024
Adobe InDesign
Adobe Illustrator
Figma
Graphic Design
Content Research
Print Design
For this project, I was tasked with creating a new pylon sign to replace a hair salon's existing signage. The landlord requested that we either resubmit our previous design or submit something new. Since the salon's old files were created many years ago, the owner requested that I help them rebrand. On top of the sign, I also created a new business card for them. For privacy reasons, any names involved in this project have been altered.
I quickly got to work and did a user needs assessment. The salon owner asked that the sign showed predominantly showed the company's name in Chinese to show their love for their culture and heritage.
I did some research on old signage (images shown below were found via Google) in Hong Kong where the owner's from. After some sketches and brainstorming, I worked with a few mockups that I turned into final designs. My turnover time was short so I worked on a tightly-scheduled agenda.
Because of the tight timeline, I was not able to further refine my designs. I would have also liked to run additional critiques to see if the best design decisions were being made. Although the deadline was tight and the project was short, I learned that constant communication between the client and designer is important. Listening to the needs of the user allowed me to narrow down my research and choices.